Meet A Merchant: European Wax Center
Instilling Confidence in Our Amazingly Vibrant Community
European Wax Center | 2262 N. Clark
Everyone wants to feel confident, right? Confidence certainly involves many factors, namely the need to feel good about yourself and that’s where European Wax Center comes in. Since August 2013, European Wax Center at 2262 N. Clark has been helping neighbors and visitors to Clark Street in Lincoln Park feel good about their appearance. “We want guests to walk in and strut out,” Mena Passarelli, the Center’s Manager, shared. Many services want their customers to feel beautiful, but the staff at this European Wax Center have the talent, charm, and attitude to make you perk up, feel strong, and look great!
Mena Passarelli attributes much of the traffic at the European Wax Center on Clark Street in Lincoln Park to its convenient location. It’s in a popular shopping district, an amazing neighborhood, near great transportation, and in an area where people feel safe to walk by and stop in for a visit. Mena also mentioned that their current customers are very loyal and once they pair up with the right licensed wax specialist they stick with them. European Wax Center prides itself on educating their guests about their individual skincare needs, which is one of the reasons why guests are so loyal.
Although European Wax Center has loyal regulars, they are always open to anyone who wants to feel “gorgeous and confident.” In fact, they offer regular specials and deals so folks can try out their services and products. All new guests, men and women, can take advantage of a complimentary wax...yes, FOR FREE! Plus during the month of March you can stop by and grab their “Hello Gorgeous” limited edition skincare kit, full of their exclusive facial products for just $29. These unique offerings really entice customers to try it out and really see what the wax center has to offer. However, it’s not only the special deals that makes European Wax Center stand out, they also provide high quality service creating a unique experience all for an affordable price! Their top notch service is the reason why their guests continue to come back and sometimes even book appointments 6-months in advance; guests are loyal to both their wax specialist and the brand itself.
Clark Street’s European Wax Center team leader, Mena Passarelli, helps to elevate the hospitality and care you’ll receive when you arrive. The women behind the counter greet you with a warm smile, will take you on a tour if you ask, and happily explain the waxing process to you. Mena herself is energized by helping those around her, whether it’s her staff or the guests. For Mena, leading her team and giving them confidence that they can then pass onto the guest is what makes everyday memorable and exciting. Mena loves to see a guest come in and leave feeling extremely confident, “seeing that transformation is my favorite part of my job.” Plus, the team at the Clark Street location is close knit and almost like family. They share in their triumphs together and it makes the work environment a lot of fun.
Our neighborhood European Wax Center is also a neighborhood player; they support the community that supports them. Both PAWS Chicago and Dress for Success are important philanthropic partnerships for this location of European Wax Center. In particular, Mena noted how important it is to help out women through Dress for Success by providing free waxing services to women who are job searching. “Not only can these women receive a nice dress for an interview, but now they can feel more beautiful and confident with a wax,” Mena said beaming with a smile. The team also loves to shop and dine on Clark Street, keeping it local. From Sushi Para’s lunch special and the delicious Eleven City Diner to grabbing hot chocolate at By the Park and strolling over to shop at Akira, the team has endless options for their needs. As Mena succinctly put it, “Clark Street feels like a little town, within this world class city.”
It’s safe to say that while European Wax Center may be a national chain, it’s location on Clark Street is invested in the Lincoln Park community. Through the confidence they instill in neighbors and visitors to the area and the action they take in our neighborhood, they truly add value and great service to our community, so stop by today and visit the team at 2262 N. Clark!
Written and posted by Bryan Biello, March 2017